Three areas of expertise, one point of contact
Logistics: A dedicated Velapharm warehouse—currently under selection—and a team to support the promotion of the brands entrusted to our organization.
Regulatory A well-defined scope—cosmetics, dietary supplements, and Class 1 and 2 medical devices—and a dedicated Quality/Regulatory department.
Sales Access to four distribution channels: independent pharmacies and pharmacy chains (directly or through purchasing cooperatives), drugstores/e-commerce/specialty retailers, exports and trade under prior agreement, and direct B2C sales—via a white-label ordering interface, with a dedicated subdomain for each brand.
Velapharm brings together under one roof the logistical, regulatory, and commercial expertise essential for distributing brands in the marketplace. This integrated structure allows us to approach each project holistically, taking into account the brand’s unique characteristics, its positioning, and its development goals. Our teams work in a coordinated manner to ensure a seamless and consistent implementation, while providing our partners with a single point of contact throughout the collaboration.
Complementary expertise to help you succeed
We draw on the Sirona Group’s experience and our practical knowledge of the pharmaceutical market to distribute brands, bringing together the expertise needed to establish and grow them. This market knowledge allows us to understand the expectations of pharmaceutical companies, brands, and distribution networks.
Pharmaceutical expertise supporting complementary skills
We draw on the Sirona Group’s experience and our practical knowledge of the pharmaceutical market to develop our own brands and support those of our partners, bringing together the expertise needed for their launch and growth. This market knowledge enables us to understand the expectations of pharmaceutical companies, brands, and distribution networks.
Distribute effectively across the various channels
We organize the rollout of brands to the distribution channels that best align with their category, positioning, and growth objectives.
Our knowledge of the players and practices in the pharmaceutical market enables us to identify the relevant networks and coordinate business relationships with each of them.
- Knowledge of the circuits and their specific characteristics
- Shipping and Inventory Management
- Product Line Listing and Rollout
- Network Relationship Management
- Coverage of France and neighboring countries
Pharmacies
E-commerce
Specialty Retailers
Integrated logistics to manage the flow of goods
Logistics is directly integrated into our model. This structure provides a continuous overview of inventory and orders and facilitates coordination between the operations and sales teams.
Reception
Storage
Preparation
Shipping
Tracking
After-Sales Service
Incorporate regulatory and quality requirements into the project
Regulatory and quality considerations are taken into account from the product design phase through to distribution.
Our teams carry out their duties within their areas of responsibility and coordinate communications with the relevant regulatory and quality representatives.
- Consideration of the requirements applicable to distributed categories
- Support in adapting products to market conditions
- Verification of the consistency of product information and materials
Increase visibility
Velapharm combines its distribution capabilities with in-depth knowledge of the distribution channels and their unwritten rules.
Our marketing and communications team works to ensure that our offerings are clear, relevant to our networks, and aligned with market expectations.
- Sales Support Tools
- Trade Marketing & Communications
- Sales Tracking
Integrated Logistics
A dedicated Velapharm warehouse—currently under consideration—and a team to support the promotion of the brands entrusted to our organization.
Logistics is directly integrated into our model. This structure provides a continuous overview of inventory and orders and facilitates coordination between the operations and sales teams.
Regulatory
A well-defined scope—cosmetics, dietary supplements, and Class I and II medical devices—with a dedicated Quality and Regulatory department to support the market launch and distribution of products.
Regulatory Compliance
Adapting to Markets
Quality and Consistency of Materials
Sales & Marketing
Velapharm supports the commercial development of brands across multiple channels: independent pharmacies and pharmacy chains—either directly or through purchasing cooperatives—drugstores, e-commerce, and specialty retail. Depending on the agreements, the rollout may also extend to export markets, the trade sector, and direct B2C sales via a white-label ordering interface, with a dedicated subdomain for each brand.
Our teams simultaneously coordinate the sales and marketing initiatives necessary to support the product placement, visibility, and performance of the brands.
Access to Distribution Channels
Commercial Rollout of Brands
Marketing & Activation Tools